OpenAI Expands ChatGPT Ads to Five New Markets and Opens Self-Serve Ads Manager
OpenAI
OpenAI announced on May 7 it will test ads in ChatGPT in the UK, Brazil, Japan, South Korea, and Mexico, expanding beyond the initial US/Canada/Australia/NZ pilot. Simultaneously, the self-serve Ads Manager opened to all US businesses of any size, adding cost-per-click bidding alongside CPM. Average monthly ad spend has reached approximately $109 million since the February 9 launch.
Why it matters
Three months in, OpenAI is scaling its advertising business globally and opening a new revenue stream beyond subscriptions — the first major consumer AI platform to build an advertising channel at this scale.
Importance: 3/5
OpenAI's advertising business reaching $109M/month with international expansion — a structural monetization shift for the leading consumer AI platform.