MiniMax Launches Hailuo 2.3 Video Model and Expands Video Agent into Media Agent
MiniMax
MiniMax released Hailuo 2.3 on June 3, 2026 with improvements in physical action portrayal, character micro-expressions, stylization, and motion command following. A new Hailuo 2.3 Fast variant reduces batch creation costs by up to 50% at the same price as Hailuo 02. Simultaneously, MiniMax renamed and expanded the Hailuo Video Agent into the Media Agent — a multi-modal creation platform now live globally on the Hailuo AI website, mobile app, and Open Platform API, with VEED as a day-one integration partner.
Why it matters
Reinforces MiniMax as the cost-efficiency leader in video generation; the Media Agent rebranding signals a strategic push beyond video into full multi-modal creative workflows, competing with Runway and Pika at the workflow orchestration layer.
Importance: 3/5
Official MiniMax product release; multiple platform integrations confirmed by independent partners fal.ai and Freepik.