ElevenLabs Licenses Stan Lee's Voice and Likeness for AI Commercial Use
ElevenLabs
ElevenLabs announced a deal with Stan Lee Universe to add the late Marvel co-creator's AI voice and likeness to its Iconic Marketplace for commercial licensing. The voice was trained on professional recordings; users can license it for commercial projects or hear it narrate books in the Eleven Reader app.
Why it matters
Advances a consent-based model for digital celebrity likenesses, setting industry norms for posthumous voice AI commercialization.
Importance: 2/5
Official ElevenLabs blog and Variety and Deadline; notable precedent for posthumous licensed voice commercialization.