VKontakte Deploys LLM and VLM Models for In-Feed Product Recommendations
VK AI
VK's AI engineers deployed LLM- and VLM-based models into VKontakte's main feed and VK Clips to improve recommendations for creator shop content. The models analyze all user interactions alongside broader interest signals. Results after launch: 5× higher click-through on product cards, 15× more marketplace navigation, and 20× growth in orders from author shops.
Why it matters
Demonstrates that VK's in-house AI stack is reaching production-grade performance gains at scale for commerce use cases — a key monetization vector for Russian social networks.
Importance: 2/5
VK deploying LLM/VLM for product recommendations with 5×–20× engagement gains at production scale