OpenAI's ChatGPT ads business hits $1 billion run rate, Europe gets self-serve access

OpenAI

Industry official + media 2 src. ~1 min

On August 31 OpenAI said its advertising business reached a $1 billion annualized revenue run rate in under 200 days since launch, and opened beta self-serve Ads Manager access to eligible advertisers across 31 European markets, mirroring the US rollout. Reports point to a $2.5 billion 2026 ad-revenue target.

Why it matters

Fastest-scaling new revenue line in OpenAI's business, now international

Importance: 3/5

Major monetization milestone, official announcement plus media coverage

openai chatgpt advertising monetization eu

Sources

official A milestone in expanding access to AI (Aug 31, 2026)

media OpenAI's ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access