Alibaba's Qwen Office passes 30 million users within about a month, more than half from enterprises
Alibaba (Qwen)
Coverage on Sept 4-7 reports Alibaba's Qwen Office (千问办公) agent reached 30 million users within roughly a month of launch, with over 52% of accounts tied to real enterprise organizations, driven by DingTalk distribution rather than ad spend. The product introduced paid subscription tiers on August 10 — the second major Chinese AI platform to do so after ByteDance's Doubao — and positions Qwen3.8 as the model layer across DingTalk, Alibaba Cloud and CRM/ERP/OA systems.
Why it matters
The fastest enterprise-agent ramp in China so far, showing Alibaba's model-plus-workplace-ecosystem bundling as a distinct go-to-market against Tencent and ByteDance office agents.
Importance: 2/5
User-milestone metric for an enterprise agent product