Universal Music Group and ElevenLabs sign multi-year licensed AI music deal
ElevenLabs
Universal Music Group and ElevenLabs announced a multi-year licensing agreement and strategic collaboration, starting with a licensed AI music creation platform that lets fans make remixes, mashups and new interpretations of tracks from participating artists. The companies will also jointly develop AI audio products for UMG artists and songwriters; it is ElevenLabs' first deal with a major label.
Why it matters
ElevenLabs' first major-label agreement follows Suno's label-backed v6 launch by one day, showing the music industry consolidating around licensed AI music platforms instead of litigation.
Importance: 3/5
First major-label deal for ElevenLabs; official announcements on both sides + Variety, Billboard, MBW