Creatify launches Boreal, a realtime ad-focused video model priced at one cent per second
Creatify
On Sep 15 Creatify introduced Boreal, a text-to-video and image-to-video model post-trained on advertising footage for product fidelity and creator identity. It renders in realtime (1 second of video per second of GPU time) at 720p-class quality with joint audio-video generation and intact lip-sync, priced at $0.01 per second of finished video. In self-run blind tests it was preferred over its open-source base model in 81% of decisive comparisons and is claimed roughly 40x faster and 12x cheaper than Seedance 2.0. Available via the Creatify API, Model Playground, AdFlow, and fal.ai.
Why it matters
A per-second $0.01 price with realtime rendering sets a new floor for usable ad-grade video generation, pressuring flagship models on cost rather than resolution.
Importance: 3/5
New model with an aggressive price/performance claim in ad video generation